The
trendsetter fashion blog typically spotlights individual fashion designers,
stylists, and celebrities that are making their mark on the world of
fashion. However, we will also be featuring
clothing industry companies that help identify trends and provide resources and
services to assist the industry. Today
we are presenting to you The Doneger Group.
Founded in 1946, The
Doneger Group is one of the fashion industry's leading sources of
global trend intelligence, focused merchandising direction, expert analysis of
the retail business and comprehensive market information. This company has
clearly been around for a very long time and is well respected in the garment
industry. Although Apparel Search Media currently
has no direct relationship with The Doneger Group we believe that it is
important for us to inform our viewers about this long established resource. It is the mission of the Apparel Search
Company to help members of the fashion industry. We feel that The Doneger Groups services are
beneficial to both large and small clothing companies.
One of the goals at Doneger
is to pioneer their clients forward in an increasingly competitive,
consumer-oriented world with a company-wide culture of innovation, creativity,
and a deep level of trust and personal engagement in their client
relationships.
Building on their rich
heritage and reputation, they strategically grow the business of their clients through
the addition of new services and the development of specific divisions in
support and anticipation of the ever-changing direction of the industry. It is our opinion that The
Doneger Group is an essential resource to the retail, manufacturing and fashion
communities.
You can contact them to learn
more about their company and services at the following:
The Doneger Group – Henry Doneger Associates, Inc.
463 Seventh Avenue
New York, NY 10018
212 564-1266
The
company currently has a few divisions that offer various services for their
clients: Tobe Report, Doneger Creative Services, and Directive West.
Consumers buy fashions, not
trends. This small – but important – nuance was identified by Miss Tobe Coller
Davis, a visionary and true authority in the field of fashion and retail.
In 1927 Miss Tobe founded her
eponymous fashion advisory service company, based in New York City. The Fashion
Report from Tobe delivered news to major retailers on not just fashion shifts,
styling references and design details but also consumer desires, lifestyle
influences and head-to-toe wardrobing. More
importantly, Tobe offered the retailer insightful
analysis, strategic and tactical recommendations for what to do with these
ideas.
Miss Tobe spent her days
meeting with and advising retailers and manufacturers.
Evenings were devoted to seeing and observing the newest, most inspiring and
interesting fashions in art, style and culture. During her overseas travels,
she was among the first to report from European fashion shows via cablegram. In
a 1937 article, Delineator Magazine referred to Miss Tobe as fashion’s first
stylist. An arbiter of taste, Miss Tobe’s well-informed understanding and
opinions on the direction of fashion and consumer shifts made her company’s
services the most highly sought-after in the industry.
In addition to running her
business, Miss Tobe penned a nationally syndicated newspaper column called
“Tobe Says.” She was also a founding member of The Fashion Group International,
along with Eleanor Roosevelt, Edith Head and Elizabeth Arden in 1928. Ten years
later, Miss Tobe and former fashion editor Julia Coburn joined forces to create
the Tobe-Coburn School for Fashion Careers in Manhattan with the purpose of
providing fashion career-focused courses to young women; the institution still
exists today. In 1960, then Senator and future President John F. Kennedy
appointed Miss Tobe to the National Committee of Business and Professional Men
and Women for Kennedy and Johnson.
Miss Tobe’s fashion acumen
and business philosophy have been modernized for present times. As the business
landscape evolves, so does Tobe, yet one thing that will always remain is our
sharp focus on the consumer. This is why Tobe appeals to retailers, brands
and businesses seeking to resonate, connect and engage with the consumer.
The legacy and undeniable
influence of Miss Tobe and her company live on and are collectively embodied by
the Tobe team today.
Doneger Creative Services is the trend and
forecasting division of The Doneger Group, providing clients with in-depth
fashion and trend intelligence, color and fabric direction, and
up-to-the-minute retail, street and runway analysis. With extensive experience
in the design, merchandising and manufacturing processes, Doneger Creative
Directors work in collaboration to offer big-picture forecast concepts and
actionable merchandising information throughout the season. Addressing the
needs of retailers, manufacturers and other style-related businesses, the DCS
product range comprises multimedia printed publications, timely online
reporting, one-on-one client consultations and live presentations to offer a
comprehensive service unmatched in the industry.
Directives West is the West Coast
merchandising consulting division of The Doneger Group. They provide clients
with comprehensive market analysis in all categories of business, including
women's contemporary, better, junior, moderate, accessories, men's, young men's
and children's, with the unique perspective and indisputable influence of West
Coast fashion and lifestyle.
Stay
on the pulse of this important area by keying into the distinct qualities of
ease, sustainability and contemporary cool that emanate from LA and beyond, as
well as the increasing impact of Hollywood, green design and the West Coast
lifestyle on business, fashion and the consumer.
Directives
West provides clients with:
·
an
accurate "insider perspective" on the West Coast region and its
influence on the fashion and retail business
·
up-to-the-minute
trends, key-item identification, incoming resources and merchandising concepts
·
category-specific,
business-focused merchandising direction delivered on a seasonal basis
·
efficient,
productive, results-oriented California market trips
·
an
experienced, LA-based staff that regularly travels the West Coast to report on
store openings and news, lifestyle and cultural events, street fashion and
consumer trends impacting business
·
a
comprehensive website, updated regularly to keep clients ahead of the market.
We
hope that the above information helps you learn more about this company that
provides services for the fashion industry.
Related
areas of interest:
If you have any comments or questions regarding
this fashion blog post, you are welcome to share your thoughts in the
discussion area below.
Learn more about the fashion industry at the Fashion Industry Network.
